Monthly Archives: June 2011

What the F-CPX?

Wow, all that happy excitement and geeking-out over Apple’s Final Cut Pro X fizzled like a mouthful of pop rocks only ONE day after it was released in the Mac App store. One day! I’m sure today’s web headlines put many FCPX developers in the Apple dog house.

Apple’s New “Final Cut Pro X” Software Is Getting Trashed By App Store Reviewers (Businessinsider.com)

Apple Bewilders Final Cut Pro X users – Refunding Disappointment (newyork.ibtimes.com)

Final Cut Pro X Or Really iMovie Pro? (techcrunch.com)

Ouch. The techcrunch.com article reported that at publishing time, 45% of reviewers on the apple store were giving it ONE star. I just checked on the apple store site and of 1359 reviews, the average rating was 2 and a half stars. The top three review headlines were “Don’t be Duped“, ” FCPX = Windows Vista“, and “Not for an Editing House.”

So what are the problems video professionals have with FCPX? There are many, it turns out. Here are a few of the main issues:

  •  FCPX cannot import projects created in previous versions of FCP.
  •  It’s unable to have more than one editing sequence in a project.
  • The Multicam editing tool has been removed.
  • Cannot use third party capture devices.
  • No external video monitering
  • No EDL imports, or even a back-up application disk
  • Cannot save projects or files to anyplace other than the “Movie” folder
Honestly, just reading the articles written confuses the hell out of me. What was Apple thinking? How dare they insult the aptitude and skill level of professional editors. I know I have personally used all the above features and I do pretty basic stuff compared to other editors I know. Final Cut Pro is a staple food to the Mac video community. We harvest and take pride in its bounty.
Apparently, when the peasants revolt, the Apple lords have no choice but to admit defeat. The Newyork.ibtimes article states that “In response to the claims, an Apple advisor admitted Final Cut Pro X “does not contain properties that were highly regarded in the last version.” They also acknowledged that it is “frustrating” to pay “good money” for a product that “doesn’t work as expected,” reported AppleInsider.”
Apple has actually started refunding people their $299 and promises to go back to the drawing board and revise its program. When these changes will happen or how long they will take is anyone’s guess. Just stay will your current tried tested and true FCP version and all will be right with the world.

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Methow Valley, WA

Northern WA Cascades

Just returned from a four-day camping excursion with my kids. Three and a half hours NE of Seattle lies Washington’s Methow Valley  - a mecca for nature lovers, mountain bikers, and horseback riders. I was not prepared for the sweeping views on our drive along the North Cascades highway and had the struggle to keep my eyes on the road – The Gorge Dam, Liberty Bell Mountain, the staggering amount of snow at the 6000ft level (a testament to our unusually cold and wet winter) . After many “photo op” stops along the highway,  we arrived at Winthrop, a tiny western town that makes up for the kitschy ambience with great stores and food.  The variety of ice cream and candy at Sheri’s sweet shop, was almost too much for my poor libra son Josh. He finally chose a rocky road bear claw over the chocolate covered twinkie. I dumped the coffee concoction I was handed though (being the Seattle coffee snob I am) and headed to the Rocking Horse Bakery and coffee shop for a cappuccino that was much more satisfying. Finding the Trail’s End bookstore held the same excitement and allure for me as the candy store. The owners are always great and the smaller size lends itself to a coziness that the big box chains don’t. Josh trotted happily away with a copy of “Mini Weapons of Mass Destruction; build implements of spitball warfare” tucked under his arm, Genevieve got a doodle book and I treated myself with a brand new journal (which I will write in longer than a week – really, I will this time).

We camped at the KOA campground. The lone tent in a sea of RV’s. I wasn’t that surprised – I mean this IS Camping with a “K” ; aka for people that just can’t quite manage the great outdoors without all the comforts of the great indoors. Admittedly, I chose the campground for the same reason. This was my first solo outdoor excursion with the kids and I wanted a trial run before I attempt to put up a tent or light a fire in the middle of nowhere. I accomplished both without difficulty (hmmm I feel strangely empowered…maybe I’ll build a yurt next weekend).  The kids had a ball playing in the playground, swimming in the pool, and I had time to grab a hot shower (so underrated at home) and prepare dinner on the grill. We ate smores at night and Josh and I stayed up late talking under the stars. Moms, take note, you want a better dialogue with your kids? Light a fire, keep them tempted with burning marshmallows, and the rest will take care of itself.

Being in the Methow Valley, I made sure we spent most of our time outdoors, so we based our activities at Sun Mountain Lodge, a rustic but gorgeous resort that dates back to 1968 and sits 3000ft atop a mountain. We went horseback riding and hiking through the lodge’s vast trail system. We saw Deer, osprey, rare flowers and took in the views, and the kids loved it. Kids are so adaptable and share an inherit love of nature – throw them outside and they’ll thrive.

Now we’re back and I sit amidst piles of laundry, dishes, and unpacked camping gear. The kids have adapted to being back and are glued to their prospective computer/video/tv screens.  I am very tempted to just throw everything back into the truck and take off on another outdoor adventure.

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Images of Youth

I just finished cutting together some clips from this years’ Images of Youth Film Festival, an annual festival showcasing films made by young people from around the world. This year I had the opportunity to be the festival Coordinator, and it was such a tremendous inspiration to see almost 100 films submitted on topics that ranged from teen suicide to keeping arts funding in schools. Some were compelling, some were funny, some were unique and creative, but almost all of the films were a testament to the enormous energy and time the kids put into making them. The festival is sponsored by a Washington group called Action 4 Media Education, which promotes media literacy to kids and their parents/educators. I’ve been on the committee since joining the festival, and let me tell you, it’s more relevant now than ever that kids learn how to manipulate media as a tool for expression, rather than let the media manipulate them. The festival screened 25 films this past April at the Youngstown Cultural Arts Center in Seattle. It was such a cool event – I hope I get to participate again next year.

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7D Cinema-Style

On Saturday night I attended the Glazers Camera’s PhotoFest event “An Evening with Alex Buono“. Alex is a veteran SNL shooter from their film unit, and produces their digital shorts and mock-commercials. Remember how “Lazy Sunday” was yanked off YouTube until the bigwigs at SNL discovered that it boosted their ratings by like, a million-fold, then it was put back on and it consequently launched the digital short revolution? yeah, Alex is mostly responsible for that.(you can watch Lazy Sunday here if you haven’t seen it a bakers’ dozen times).

I got the opportunity to chat with Alex before his talk and learned that he grew up in Portland, moved to LA to go to USC film school, and would like to put a cleaver in Fred Armisen’s head (OK, that last one’s not true). Alex was super down-to-earth, funny, and full of practical advice and information for shooting with Canon DSLRs. He shot the opening SNL sequence entirely with 5D’s, in multiple NYC locations, and no lights (at night people). One particular amazing shot of the top of a cab zipping through the streets was simply a 5D suction-cupped to the roof, nothing more. He shoots the digital shorts and commercials with 7D’s instead of 5D’s simply due to the HD monitor output that the 5D sorely lacks. He gave some great tips for cinematic style shooting with the 7D that I thought I’d pass along.

- Shoot in 24 FPS – obviously, that’s the film standard and even though you might think “why bother? it’s all spit back out in 30 Fps anyway”, it does give a more cinematic look to the video.

- Double your shutter speed to match your frame rate. So, for 24 fps, shoot at 1/50th shutter speed, and the subject’s movement will be a represent more true action -  of course you would adjust this for slow or fast shutter effects.

- You can go into the “User Define” setting in Picture Style to choose Neutral Style, and Sharpness: 1, Contrast:-4, Saturation: -2, Color Tone: 0.

- These settings are to ensure greater control when your color correcting in post-  even a little color correcting adds polish and consistency that’s worth the effort. (you can also download the new technicolor cinestyle for greater color correcting flexibility).

-  ISO settings: work in multiples of 160 (320, 640, etc). Alex recommended not shooting over 800 ISO, but then proceeded to admit he breaks this rule all the time b/c the camera is so damn forgiving in low light.

- Use a video splitter like the Black Magic HDMI-SDI to hook up a monitor (an HDMI splitter will totally work too but Alex likes SDI better).

There’s other stuff I learned about making amazing timelapse videos with everyday equipment and scouting locations using cheap apps, but I’m not giving away the farm here people! I can’t wait to run outside tomorrow and play with these new settings and compare before/after new settings videos!

 

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Life Long Learner

Well it’s been one year since I left my beloved PBS station in Wichita, Kansas to move to Seattle, Washington. As a Producer, I had the wonderful opportunity to meet many devoted community members and deliver powerful messages that informed, as well as entertained. Providing authentic experiences remains a core value of mine. One thing I miss the most at the station is the education department. The term Life-long learner is so often misused, but KPTS really lived its mission and set the stage for viewers to begin learning  at a very young age, and never really stop. I’ve taped many kids events, interviewed parents, heck, I even dressed up as Word Girl last year for the Riverfest parade (my jaws ached afterwards from smiling for 2 hours straight in a mask). Sheila  Shaw, the Education Outreach Coordinator, was one of my favorite people at KPTS. Fun, authentic, and smart (former principal!), Sheila was passionate about educating kids and her authenticity shone through in her teaching. I believe if we all tap into our inner child and ask “but, why?” we can all be lifelong teachers AND learners. I produced the following promo clip last year with Sheila and she sums up the above more eloquently than I.

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Whidbey Island

The day before Eugene my husband left on a month-long business trip, we had one last hurrah by spending the day on Whidbey Island. The island is a favorite destination for us  - it’s close, includes a short, but fun (and cheap!) ferry ride, and it’s a little like stepping back in time. Family farms are dotted along lush green hillsides, country inns and stores greet you every couple of miles, and everything slows down, as is typical of many islands that dot the upper Puget Sound. We had lunch at Anthony’s restaurant in Coupeville, which happens to be one of the oldest towns in Washington. I love this little town – it’s quaint in a touristy-sort of way, with gift shops, ice cream parlors, and espresso cafes, but it’s also authentic – many of the original buildings that line the street date back to the first half of the 19th century. We had ice cream after lunch at Kapaws Iskreme (warning: the single is actually THREE scoops, for THREE dollars!), and headed down to the beach to relax in the sun. The kids were fascinated with the fully intact crab shells and insisted in bringing them home. Needless to say the sunroof and windows stayed open the entire drive back. Good times though – check out Coupeville’s visitor site at http://www.cometocoupeville.com/.

Coupeville dock

The crab that came home with us


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Glazers Photofest 2011

I discovered Glazers Camera shortly after I moved to Seattle – they sell everything a DSLR filmmaker needs (or can order it) and yes…they are pricier than B&H Photo, but for a non gear-head like myself, their personal service and expert info can’t be beat. The staff let me test out their new Redrock and  Zacuto DSLR kits, I purchased my new PhotoFlex light kit based on their recommendations….and they have a vast rental department! How sweet is it that you can test a lens for a test drive before purchasing it? or simply rent specific equipment for a specific shoot (I didn’t have this luxury in Kanas). Through Twitter I learned that June 11-12 they’re taking it all out to the street for their annual Photofest 2011! Vendors, seminars, and speakers will all be on hand for demonstrations and free seminars (online registration is required). I’ve registered for Saturday’s Canon DSLR Video Primer and that evening’s HDSLR CINEMA 101 withSNL’s Celebrated DP Alex Buonoh (he shoots the SNL Digital Shorts that are pure genius)! I’m excited there’s so much focus on DSLR’s these days and have no qualms about proclaiming I still have lots to learn! More info about PHOTOFEST 2011 can be found at http://WWW.GLAZERSCAMERA.COM/PHOTOFEST.

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Corporate Storytelling

As a trained journalist, I’ve found the transition to producing corporate videos exciting, and new. Corporate storytelling demands that I interweave authenticity in the company’s message and it’s people, while also marketing to potential customers (aka, making it look sexy). I’ve had the opportunity to shoot in big offices, small offices, on location, and in a studio. The extra broll shots need to be good – more artistic and higher quality than a news piece – lighting, movement, focus, and perspective are all very important. The most important thing however, remains the people and their story. People deliver the message, and my goal is to make that message connect with the viewer. I’m especially pleased with how one of my latest corporate web videos turned out. Barbara Graham works out of her home in Gig Harbor – her home office, equipment, and employees were all modest. She brought in a client to be interviewed that was great-  I like how, despite her “humble” surroundings, her message and sincerity shone through on the video.

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