I get asked a lot about export settings. An editing program’s export settings can be a dizzying land of confusion for the poor average law-abiding citizen who just wants to post a video clip of their co-worker Ted spewing out mashed potatoes while laughing at the bosses’ lame joke – let’s get real people, it shouldn’t be that hard!
Actually, if you simply want to edit out the bad parts of a video and throw it online for pure blissful entertainment, iMovie really isn’t that hard, in fact, it’s really easy. Just click on “Share” in the top menu and you can put choose “YouTube” to put it straight into your youtube account. If Vimeo’s your bag, again click on “Share” > export movie. Choose “HD” if you shot movie in HD, and “Large” if it’s your handycam (yeeeeah….you might want to upgrade that camera, and uh…it’s getting harder to buy VHS tapes these days as well you know
What if you’re editing something for work and you spent a lot of time on it? If you want to be more precise and picky about settings:
Click “Share“
Choose: “export movie using quicktime“
and click the “options” button (see below)

After that, click the “settings” button and you’ll be brought to the image below
compression type: h.264 (the gold standard – it has never failed me)
Frame Rate: choose 30, unless you’re shooting in 24fps, and if so, why are you editing in iMovie, Mr. filmmaker?
Key Frames: automatic
Compressor quality: Best (only choose “better” if you need the file size to be small, otherwise why wouldn’t you want the best quality?)
Encoding: Best Quality (multi-pass)
Data Rate: automatic, or you can choose restrict to 5000 kbits/sec – Vimeo’s recommendation and it does a good job of preserving video quality
Size: 1920 x 1080 if you shot it on a DSLR or full HD camera, or 1280×720 if it’s HD but you want to upload it to Vimeo or it’s compressed HD, or 640×480 if you shot it in SD (again, let’s talk about upgrading for a moment….I kid, I kid).

So what if you’ve moved up in the world and have started on Final Cut Pro or Adobe Premiere Pro – here are some basic guides for exporting video from these programs. Keep in mind, these settings are BASIC, are assuming a lot of things here – that you’ve shot your footage using an HD DSLR or Video camera, you are editing something to post online, and that’s where it will live out it’s happy life. Playing it from the computer onto a projector will work fine with these too. However, if your purpose is to make DVD’s, Broadcast it on TV, or transfer over to some other codec, server player, etc, these will NOT be your ideal settings.
FINAL CUT PRO
Go to: File> Export > using Quicktime Conversion
click “options“
(from here it’s the same as imovie since you’re using h.264 – of course! – see pic above)
compression type: h.264
Frame Rate: choose 30
Key Frames: automatic
Compressor quality: Best
Encoding: Best Quality (multi-pass)
Data Rate: automatic, or restrict to 5000 kbits / sec
size: 1920 x 1080 if you shot it on a DSLR or full HD camera, or 1280×720 if it’s HD but you want to upload it to Vimeo or it’s compressed HD, or 640×480 if you shot it in SD (pfff.).
FCP includes Audio settings – adjust them! (see pic below)
Format: AAC
Channels – just go with Stereo
Rate: 44.10
Quality: change to “Best“
Target Bit Rate: 320 kbps

UNcheck “prepare for internet streaming“ – this little option has been around since I started editing with FCP in 1999 (I know, cue the coffin-opening sound effect here). I think it was included because the internet was still relatively new and a 30-second video would take half an hour to stream to play – I don’t know anyone that leaves this checked. If you do and there’s a good reason I’m actually quite curious and would love to hear it!
ADOBE PREMIERE PRO EXPORT SETTINGS
Format: h.264 (yes, this codec crosses video cultural boundaries and is loved by all)
check “export video” and “export audio” unless you don’t have video or audio.
Select the video tab in the section below choose:
TV Standard: NTSC (PAL is european and will turn your project into video-rubbish)
Frame width: 1920 pixels (1280 if you’re uploading to Vimeo or want a smaller file size)
Frame Height: 1080 pixels (720 if you’re uploading to Vimeo or want a smaller file size)
Frame Rate: 29.97 or 30 (or 24fps and just starting with Adobe Premiere Pro after the disappointing latest release of a certain editing program that shall remain nameless – just don’t look up )
Pixel Aspect Ratio: square, or widescreen 16:9
Profile: high
Level 5.0 (recommended from Vimeo and Youtube)
check the “render at maximum depth” box
Bitrate settings:
Bitrate encoding: VBR 2pass (always choose 2-pass variable encoding – this allows the video data to be analyzed first, then encode your video to the highest quality possible using the first pass data)
Target Bitrate: 7.8
Maximum Bitrate: 8
(increasing your bitrate increases video quality, but also increases rendering time and file size – vimeo recommends 5, and I’ve read that for 720p video, anywhere from 4-6 is fine, and for 1080p video, 8-10mbps is a safe bet).
click the “use maximum render quality” box – I ignore the others.

Audio (same as FCP)
Format: AAC
Channels – again, just go with Stereo
Rate: 44.10
Quality: change to “High“
Target Bit Rate: 320 kbps

Hope these help – hey, let me know if you’ve found additional ways to export web-ready video – I’m always interested in learning new tweaks and export settings!